REIGN to Re-Release Hyped Sneakers at Retail Prices

Meatpacking district-based retailer REIGN is giving sneakerheads a second chance with its "Deadstock" program. This new initiative will re-release popular sneakers at retail prices, giving fans another opportunity to cop sold-out releases. Available through the store's new REIGN Releases app, each sneaker launched through "Deadstock" will come with a certificate of authenticity, to ensure that customers are getting the real deal. The first models to debut under REIGN's "Deadstock" are the adidas...